bluebell home loans
& finance

Bluebell Home Loans & Finance is mortgage broking company located in Australia. The name ‘Bluebell’ refers to the Australian bluebell flower and was used as a key element in the design.

After researching different variations of the Bluebell, I crafted the flower in Illustrator to appear within the logo. The deep purple used in the text, also references the flower. The colour use gives the business a feminine touch, which we felt was important as women are a large part of the client base.

The typeface is a soft sans serif, making the brand approachable and friendly.

Once the logo was finalised, we moved onto other touchpoints: dl flyer, website and business cards. All the elements are cohesive and work together to show off the brand to its best advantage.