Nautica brand re-fresh

Nautica is a shipping and logistics company based in Auckland. This already established brand was looking to give themselves a re-fresh to set them apart from their competitors.

After looking at the market, we ended up taking an illustrative approach as the majority of their competitors were more photographically inclined. The eye catching colours of blue and yellow create a bright and lively feel, which makes the design truely pop, helping them to become a more memorable brand.