L’Oreal x Boots: Better Together

This campaign was created to support the L’Oreal/Boots commercial team’s ‘plus one’ strategy. The idea was to convince consumers to purchase more than one product at a time, by showing them the benefits of how some of their favourite L’Oreal products could be used together. While working on this project as the creative lead, I created online and in-store elements using Adobe Photoshop, InDesign and After Effects. I also led an in-house shoot, working closely with the photographer to create bespoke images for use in online content.