L’Oreal x Amazon: Your Beauty Your Way

This was a L’Oreal x Amazon event that aimed to empower Gen Z consumers to get creative with how they use and view beauty in order to make it their own. I deep dived into trends that resonate most with these consumers, landing on a youthful, fun and trendy design. The creative utilises bold colours, a sans serif font and fun, quirky shapes to capture the eye of the Gen Z audience.