L’Oreal x Amazon: Your Beauty Your Way

This was a L’Oreal x Amazon event designed to empower Gen Z consumers to get creative with how they use and view beauty in order to make it their own. As a starting point, I deep-dived into the trends that were resonating most with these consumers – using those insights to develop a youthful, fun and trendy design language using bold colours, a sans serif font and quirky shapes to catch the eye of our audience and empower them to take control.