COVE Linen Co.

This was a brief for NZ Merchants for a new brand, to be called ‘Cove Linen Co.’ Cove is the perfect blend of coastal chic and effortless elegance. The logo elements work together to create a feeling of effortless elegance. The soft pink and deep blue colour combination was inspired by the blue of the ocean and Hampton like striped umbrellas, mixing natural blues and soft pinks that you might see in a summer sunset or in seashells as you stroll along the beach. The final touchpoints produced were a logo design, product tags, web design, social media and extras (candles, diffusers etc).