Bluebell Home Loans & Finance

Bluebell Home Loans & Finance is mortgage broking company located in Australia. The name ‘Bluebell’ refers to the Australian bluebell flower and was used as a key element in the design. After researching different variations of the Bluebell, I crafted the flower in Illustrator to appear within the logo. The deep purple used in the text, also references the flower. The colour use gives the business a feminine touch, which we felt was important as women are a large part of the client base. The typeface is a soft sans serif, making the brand approachable and friendly. The final touchpoints created included: dl flyer, website and business cards.